What he’s describing he would rather be doing is someone else’s job. Someone has to speak to customers, or at least decide _what_ to build if you’re in the “if

What he’s describing he would rather be doing is someone else’s job. Someone has to speak to customers, or at least decide _what_ to build if you’re in the “if we build it they will come” camp. If he doesn’t want to do UX work then he can move away from product design / UI / UX research and do front end dev instead. They will need to learn js beyond the html and css they already know. Honestly in 2022 I find it hard to believe anyone is just doing html/css without also building functionality with js+ And getting away without doing any user engagement work alongside.