>To “bury the lede” (sometimes spelled “bury the lead”) means to delay sharing the essential information in a story, and beginning with secondary details instea

>To “bury the lede” (sometimes spelled “bury the lead”) means to delay sharing the essential information in a story, and beginning with secondary details instead. The term originated in the news-writing world but is now applied widely in all fields of writing. "lead" in this context is pronounced led not leed