tl;dr: The examples given by the users are "lifestyle" queries, like cosmetics and rooftop bars. For travel and nightlife type queries, they want to "see the vi

tl;dr: The examples given by the users are "lifestyle" queries, like cosmetics and rooftop bars. For travel and nightlife type queries, they want to "see the vibe" of the place. As much as I want to dismiss this as silly, I can't: TikTok not only owns the distribution channel, but they also own the data being distributed. This is an incredibly high-leverage situation, and Google, Facebook should be concerned.