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40% of Gen Zers use TikTok for search
- deleted 4y ago[deleted]
- throwaway29303 4y agoHm. I wonder if this means search will evolve into video and text becomes gradually and mostly obsolete. And then the next evolution - and this is making a huge assumption of course - is conversational A.I.
- RichardCNormos 4y agotl;dr: The examples given by the users are "lifestyle" queries, like cosmetics and rooftop bars. For travel and nightlife type queries, they want to "see the vibe" of the place. As much as I want to dismiss this as silly, I can't: TikTok not only owns the distribution channel, but they also own the data being distributed. This is an incredibly high-leverage situation, and Google, Facebook should be concerned.
- propogandist 4y agoI'd be skeptical of claims made by a "social media strategist", who is the proprietor of a for profit business focused on getting brands to invest in social media. It seems she interviewed 2-3 Zoomers ("mini focus group"), who were there to simply say the techcrunch article is truth, which fundamentally supports her core business goals.
- marto1 4y agoThe author compares TikTok to Google, but comparison to Youtube is maybe more appropriate. I can easily see how TikTok can be much faster at showing you a tutorial for doing a drum roll for example.