AdWords is rarely going to be worth it for a <$5 app. As for the blog, if you have to "suck it up" to do it, I wouldn't do it. I think it has a slim chance of

AdWords is rarely going to be worth it for a <$5 app. As for the blog, if you have to "suck it up" to do it, I wouldn't do it. I think it has a slim chance of success if it doesn't interest you and your heart isn't in it. Two thoughts: 1. Run a targeted e-mail/direct-message campaign Can you creatively find some e-mail addresses/other accounts of potential customers in the target market? You can check blogs, forums, Twitter, etc. Draft up a well-written (and designed, if e-mail) pitch and send it to them directly and you may have more success getting those first customers who will help you spread the word. I think it's all about getting it in front of some customers. 2. Create a pretty infographic with some interesting information about the space you're app is in. They may be close to cliche, but I think they're still all the rage now, and bloggers and more traditional media sources may run your infographic with a small pitch about your app (+ your logo's in the image).