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The article says the reason. A pleasurable activity being interrupted and restarted is more pleasurable due to the resumption. This makes a lot of sense to me,
by petercooper 4y ago
The article says the reason. A pleasurable activity being interrupted and restarted is more pleasurable due to the resumption. This makes a lot of sense to me, because I certainly enjoy a lie in more if I wake up and then go back to sleep than if I merely woke up at the later time.
I think it's a variant of the old "nothing feels good if nothing feels bad to compare it with" chestnut. You could probably replace the commercials with almost anything mildly inconvenient.
- darod 4y agoI think it really depends on the type of interruption. Most commercials are not a calm segue to take a break from the show. Advertisers purposely increase the volume because they know you're going to be stepping away and shock you with colors and a barrage of images because they know they have microseconds to get some image into your subconscious so that you can think of their product on your next commute to work.