I've always assumed it's because his hyperbole incites reaction, lots of comments and all that. His articles mostly end up being completely worthless and sensat

I've always assumed it's because his hyperbole incites reaction, lots of comments and all that. His articles mostly end up being completely worthless and sensational in my opinion. I try to avoid them, but occasionally I stop in to check and it's always the same reaction, "Oh, he's still doing that."