There's too much flawed logic in this guy's arguments. The most convincing argument could be made by showing, either via heat map software or eye tracking analy

There's too much flawed logic in this guy's arguments. The most convincing argument could be made by showing, either via heat map software or eye tracking analysis, that a vast majority of people who arrive at 37 Signals' landing page make it to the bottom of the page. I think if he did this, he would actually make the opposite conclusion as I've seen almost every time in the dozens of tests I've run in the industry. This does not mean that long landing pages aren't effective (they can be very effective), just that he's wrong in that most people read beyond the top fold; there's can definitely be a significant and often precipitous drop-off.