I have worked with (and for) many people who considered themselves "reasonable" and did. Vociferously. Ten years ago the web was awash with articles claiming th

I have worked with (and for) many people who considered themselves "reasonable" and did. Vociferously. Ten years ago the web was awash with articles claiming that no-one would read anything under the fold. Thankfully, in this age, evidence-based testing has triumphed.