Trends come and fade very fast now. So you can't use the "old" and slow method of designing clothes one year in advance, produce them in China and then ship the

Trends come and fade very fast now. So you can't use the "old" and slow method of designing clothes one year in advance, produce them in China and then ship them across the world. If you want to wear the very latest trend, it was likely designed only a few weeks ago, perhaps more locally (at least Zara produces a lot close to or even in Europe for the European market to decrease time-to-market).