This means nothing without quantitative evidence. If you've watched the page evolve, you would have noticed that they've varied their length greatly as they've

This means nothing without quantitative evidence. If you've watched the page evolve, you would have noticed that they've varied their length greatly as they've tested for conversions. Not saying they have the greatest page, but many times what you may think is "too long" or "dumb" - when tested quantitatively - often proves otherwise.