This is a great read, and highlights a common thought circulating in the media industry: investigative journalism is dying because of cost cutting in newsrooms.

This is a great read, and highlights a common thought circulating in the media industry: investigative journalism is dying because of cost cutting in newsrooms. But that is exactly the kind of journalism that can save newspapers. Rather than focusing on keeping the main thing the main thing, newspapers are effectively cutting off their oxygen supply. On a note related to my startup (NewsCred), I found it very interesting that the author could empirically prove that trust in a newspaper directly leads to increased ad rates and circulation.