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What’s “fast fashion” and what class do I belong to when I don’t know? Edit: yes I’m aware the article attempts to explain it and Google offers the same but I
by alkonaut 4y ago
What’s “fast fashion” and what class do I belong to when I don’t know?
Edit: yes I’m aware the article attempts to explain it and Google offers the same but I still don’t get how a fashion trend can change in a matter of days.
- readthenotes1 4y agoThe Sensible Shoes class. Possibly a FIRE bastard.
- neallindsay 4y agoThe article answers the question of "what is fast fashion" pretty thoroughly. It's a long article, but there is a section labeled "What is Fast Fashion?" that you can skip to if you don't want to invest much time. As for "what class do people belong to when they don't know what fast fashion is?" The answer is: any class. I didn't really understand fast fashion until I read this article.
- alkonaut 4y agoOh I must have missed that headline. I read the paragraph but didn’t quite understand anyway. Fast fashion isn’t just cheap clothing—it’s cheap and trendy clothing. The term “fast” refers to how a company brings a product to market. Not sure I get it still. What difference does days vs months make in fashion? Trends like colors or width of jeans legs moves like glaciers. Is this some TikTok phenomenon thing where there is a viral video or a famous artist wearing something and in response these companies try to rush similar stuff to shelves? I think my social class is old fart
- neallindsay 4y agoThere does exist a world where trendiness in clothing styles moves shockingly fast. Put This On in general advocates for a much more slow-moving approach to fashion (specifically menswear). Personally I've found awareness of traditional menswear style to be a fun hobby, but 99% of the time I am still wearing a t-shirt and workout shorts.
- cgeier 4y agoTrends come and fade very fast now. So you can't use the "old" and slow method of designing clothes one year in advance, produce them in China and then ship them across the world. If you want to wear the very latest trend, it was likely designed only a few weeks ago, perhaps more locally (at least Zara produces a lot close to or even in Europe for the European market to decrease time-to-market).
- dsr_ 4y agoIt's the production of clothing that is responsive to current trends rather than being designed to be inconspicuous for years. The class you belong to is "unwilling to google a strange term which is also defined in the article".
- alkonaut 4y agoBut the article defines it but doesn’t explain it I think. What sort of trend changes in days or weeks? Any clothes chain is responsive to trends but those trends like skinny/baggy jeans take a season to change at least. Is a concrete example that you’d push a hat found in a viral video to production? Then I get it
- dsr_ 4y agoThe idea is that the retailer discovers that the hat is sold out, so they order ten thousand more hats, and they arrive in six weeks at a cost of $2.10 each. Then they sell six thousand hats at $15 each, and the fad is over, so they keep a thousand hats in inventory just in case and throw the remaining three thousand in a landfill. Half of the sold hats get worn for three months, but then teenagers will point and laugh if you still wear that hat, so there are now two thousand hats donated to thrift shops and four thousand more in the trash. It's fashion, it arrives fast and it gets turned into trash fast.