We see >10% of trials are from users who have trialed at least once before. That is ~1/3 of your typical trial to paid conversion, so converting these users wh

We see >10% of trials are from users who have trialed at least once before. That is ~1/3 of your typical trial to paid conversion, so converting these users who already know and love the product, but are enjoying it for free, has a pretty large impact on businesses.