In my own experience, when I moved the buy button and price info to the very end of the page, my conversions went up a considerable amount. The reasoning behind

In my own experience, when I moved the buy button and price info to the very end of the page, my conversions went up a considerable amount. The reasoning behind it was that people needed to be engaged (and sold on features/benefits) before realizing that this is not a free product and bouncing automatically. http://www.devside.net/server/webdeveloper http://www.devside.net/server/webdeveloper This is not the general rule, but an exception to it. Always test, and don't assume that the general rules apply to your type of business, product/service/content, customers.