MMS wasn't a failed concept. It was successful at what it was designed for at the time - to share a photo or short video on 2G/3G phones. Not bidirectional conv

MMS wasn't a failed concept. It was successful at what it was designed for at the time - to share a photo or short video on 2G/3G phones. Not bidirectional conversational messaging. MMS was never designed to be used for group chats. It was a clever implementation by Apple which made it become the standard for cellular group chats once every other platform copied it.