It is pretty easy. For technical books, assuming you write something people are looking for (and you can write), I guess the readers can find you, at least some

It is pretty easy. For technical books, assuming you write something people are looking for (and you can write), I guess the readers can find you, at least some of the time. I haven't written that kind of book so I'll defer to people who have. Or by "viable" did you mean "getting people to know about your book and buy it" ? That's a bit harder. You can hire a publicist (through Reedsy, for example) and for a few thousand you can get interviews with podcasts, magazines, and radio stations. You won't be on NPR, though. A traditional publisher can really push your book through the doors to book stores and the book reviewers of the world. It's still a lottery -- there are zillions of books being published and a lot of people just plain don't read.