I would say that the golden years ended by 2012 (depending on age of course). Facebook was essentially a way to connect to people outside your inner circle, an

I would say that the golden years ended by 2012 (depending on age of course). Facebook was essentially a way to connect to people outside your inner circle, and before 2012 it was a way for younger people to connect to other younger people outside school/college/university. It was similar to what Instagram does now except for the new friends feature. Facebook works in a social environment where everyone knows your personal details and you maintain a casual-formal image (school, university...) but is useless in most other contexts. Instagram provides flexibility in who you can add, but is bad as a tool for socializing.