If innovation is not about progress, I don’t know what is else about. Making anything new counts, even nonsense ones? I don’t think so hence I don’t get the poi

If innovation is not about progress, I don’t know what is else about. Making anything new counts, even nonsense ones? I don’t think so hence I don’t get the point of the article. Focus on continues improvement is one method but not the only one. Disruptive products and services like Xerox or Uber require radical re-thinking, not merely improvement on existing product or service.