The subtle bit here is that he "hook" needs to be above the fold. The content, not so much. It's not that people won't scroll. It's that they won't stick aroun

The subtle bit here is that he "hook" needs to be above the fold. The content, not so much. It's not that people won't scroll. It's that they won't stick around without a reason. And if they stick around, they will scroll - so use the top of the page to get them to stick.