3 ms·
Straw man. No reasonable person has ever said that you can't have content below the fold. The point that good copywriters make is that you have to grab the visi
by nhebb 15y ago
Straw man. No reasonable person has ever said that you can't have content below the fold. The point that good copywriters make is that you have to grab the visitor's attention, and the best way to do that is to have the attention grabbing material where the visitor can immediately see it. It's not complicated, controversial, or even worthy of discussion.
- simcop2387 15y agoThat's actually what he's arguing for. Instead of what he has been seeing that many people are misunderstanding the concept to be "cram everything above the fold, no matter the cost".
- nhebb 15y ago> "cram everything above the fold, no matter the cost" The reason I said it's a straw man is because I've never seen anyone actually champion that point of view. I've seen minimalist landing pages, but I haven't come across any I can think of that try to cram everything above the fold.
- damoncali 15y agoIt is worthy of discussion because it's still often misunderstood to mean "put everything valuable above the fold or people won't see it". A basic point, but one that still needs hammering home, especially when you get out of the silicon valley set.
- sambeau 15y agoI have worked with (and for) many people who considered themselves "reasonable" and did. Vociferously. Ten years ago the web was awash with articles claiming that no-one would read anything under the fold. Thankfully, in this age, evidence-based testing has triumphed.