Actually, the meta data you're talking about is there. You can even test the page to see that it should work (though it never appears like that in Google search

Actually, the meta data you're talking about is there. You can even test the page to see that it should work (though it never appears like that in Google search results for me): http://www.google.com/webmasters/tools/richsnippets?url=http%3A%2F%2Fwww.onderhond.com%2Fblog%2Fwork%2Fin-defense-of-semantic-value&view= http://www.google.com/webmasters/tools/richsnippets?url=http... As for complexity, some classes are hard to grasp without a good reference list (like wtf is FN (formatted name)? I'm not saying it's rocket science, but it's still a lot more work (front-end and back-end) than adding class="contact person" to your base tag.