Realistically, didn't most of this start when MS paid massive amounts for time exclusive DLC in the 360 era for some of the biggest games like Skyrim[0] or COD

Realistically, didn't most of this start when MS paid massive amounts for time exclusive DLC in the 360 era for some of the biggest games like Skyrim[0] or COD (5 years in a row)[1], or flat out exclusive content in GTA IV[2]? To me this seems like MS is crying that Sony stole their playbook and is doing it better. Granted either of them doing it is bad for consumers in general. [0]: https://www.eurogamer.net/skyrim-dlc-timed-xbox-360-exclusive https://www.eurogamer.net/skyrim-dlc-timed-xbox-360-exclusiv... [1]: https://www.eurogamer.net/after-five-years-of-xbox-exclusivity-call-of-duty-switches-to-playstation https://www.eurogamer.net/after-five-years-of-xbox-exclusivi... [2]: https://arstechnica.com/gaming/2007/06/gta-iv-downloadable-content-cost-microsoft-50-million-is-360-exclusive/ https://arstechnica.com/gaming/2007/06/gta-iv-downloadable-c...