I wonder if the timing of this release (and the relation to the Battlefield 3 web presence) is a poke at Activision's infrastructure/scaling problems of the Cal

I wonder if the timing of this release (and the relation to the Battlefield 3 web presence) is a poke at Activision's infrastructure/scaling problems of the Call of Duty Elite web platform? The problem of large dynamic (to avoid "real-time") distributed web applications with big teams of developers that have to scale quickly sometimes during crunch or for emergency scaling post-launch, is not the easiest thing to solve so it's nice to see products aimed specifically at that space.