Unfortunately I feel it is inevitable. They've seen the benefits of it for software and services, particularly for things low on the list of "stuff I can give u

Unfortunately I feel it is inevitable. They've seen the benefits of it for software and services, particularly for things low on the list of "stuff I can give up in a down economy" and want that revenue and control over the secondary sale market. I'd be shocked if there weren't mandatory subs for all cars in the next 5yrs, and potentially even one time use or limited use IAPs and in your face promotions for them through car UIs. It will be gradual while there is competition here, but I suspect they are watching the mobile app and gaming industry quite closely.