Isn't Scoble famous for being the guy who essentially took Microsoft, then facing uncertain times because of lack of direction, and suggest that one of their to

Isn't Scoble famous for being the guy who essentially took Microsoft, then facing uncertain times because of lack of direction, and suggest that one of their top priorities be to embrace employee blogging at all levels? It's the early 2000s and in the midst of unprecedented competition on all fronts -- everything from the iPod, to the LAMP stack (and its brethren), to Google -- he managed to convince Microsoft to get their employees to take what was essentially their 20% time and apply it not to a concerted defensive product response. But instead, he convinced them that their best strategy was to blog about wtf they were working on with Longhorn instead of, you know, preparing some voice recognition demos that actually didn't screw up because of an echo in the auditorium and threaten to kill (http://video.google.com/videoplay?docid=-1123221217782777472 http://video.google.com/videoplay?docid=-1123221217782777472). Bravo, the guy is really convincing. But he's a marketer and his opinions should be sandboxed as such. He's right, the bar is really really really damn high now. But he has hasn't a clue on what it takes to get your chin up above the bar. I see a fat guy at a chin up bar and see somebody who, if they ate healthier and did some exercise, could do ten chin-ups easily. He sees a fat guy who shouldn't even bother to try.