As far as I know, Little Caesars has fresh hot pizzas in the $7-$10 range this company is targeting. It seems like that's going to be their main competition, as

As far as I know, Little Caesars has fresh hot pizzas in the $7-$10 range this company is targeting. It seems like that's going to be their main competition, assuming they get off the ground. Is "made by a robot" a good differentiator? What's the advantage of robot-made-on-demand -- greater customizability? If so, inventory management for all the different toppings would be a big challenge, as well as designing robots that can handle all the different toppings. Or, like many SV companies, is pizza the proof-of-concept and they're shooting to be the global juggernaut of robot food-making and license to the other fast food places? I suspect that's the long-term vision.