It's true, they could. The one thing that is perhaps helping at this moment is that they've come under scrutiny for their (bad) privacy practices -- both from t

It's true, they could. The one thing that is perhaps helping at this moment is that they've come under scrutiny for their (bad) privacy practices -- both from the media and from the FCC. Ultimately we see privacy as a layered problem, from a technological standpoint and a social standpoint -- we need layers of protection across the network and software stack and also a combination of policy, technology, and user behavioral changes.