> "We also learned that, when deciding if something they’ve heard or read about is true, respondents across all generations agree that the most important thing

> "We also learned that, when deciding if something they’ve heard or read about is true, respondents across all generations agree that the most important thing is whether conclusions are supported by sources or facts. That was important for us to see: Facts matter." That sounds great on the surface, until you realize this is all self-reported and people (unfortunately) have different definitions of facts. We're in the "alternative fact" era. Person A can believe COVID is deadly because of scientific data, while Person B can believe COVID is overblown because they haven't personally seen anyone die from it and found websites claiming the same; both will say they have "facts" and "evidence" to support their views, even though one does not. One of the most important things I ever learned from taking college logic and critical thinking courses is the sheer number of cognitive biases and fallacies that people experience daily. Without systematic analysis to counter them, it's almost guaranteed that everyone will think they have facts on their side even when they have no idea what they're talking about.