Universities don't endorse products. Faculty members do. And they do so in exchange for advisor spots which come with monthly cheques. Companies endorse things

Universities don't endorse products. Faculty members do. And they do so in exchange for advisor spots which come with monthly cheques. Companies endorse things only when their bottom line increases. Agencies give grants, they don't endorse anything. Funding agencies don't want to fall behind, they want to see if technology works, it's perfectly normal for them to hand out small amounts of money and run trials. That's not an endorsement, even though companies treat it that way. There are countless totems and lucky charms that people use to "increase their performance" from blowing on dice to your favorite rabbit's foot. There is just as much evidence for blowing on dice helping as for neurotracker helping.