Indeed! It's a really interesting usage. Maybe it developed in a similar way as "badass" to convey a sense of (positive, approved) vaguely dangerous wildness an

Indeed! It's a really interesting usage. Maybe it developed in a similar way as "badass" to convey a sense of (positive, approved) vaguely dangerous wildness and coolness. It kind of makes sense here -- Hetzner's competitors probably hate this "notorious" behavior of being so good at ruthlessly[1] slashing prices [1] See, another example of this sort of thing. Cool!