I have Google Fiber, and I can honestly say that gigabit speeds are largely useless, most websites you connect to and download from are going to bottleneck you

I have Google Fiber, and I can honestly say that gigabit speeds are largely useless, most websites you connect to and download from are going to bottleneck you at way lower speeds with their upload throttling. It's exciting when I actually get to download things at unrestricted speeds. So why do I stick with a $70/mo service that I can barely utilize over "good enough" speeds that I wouldn't notice the difference of for $10-20 less per month? Reliability, and a good business model. I had my internet go out overnight when I wasn't using it and didn't even know I had an outage for 5 hours. My bill is how I found out I lost service. Google Fiber will automatically stop charging you and discount your bill if an outage is caused by their end. No other ISP does that that I know of. You're paying for "speeds up to XXmbps", including speeds less than, and no service at all. I have never once had to call or contact their support. I don't even know what number to call, or off the top of my head where to find that number, and I don't have to, I can actually drive to a Google Fiber physical store and talk to someone in person, not some level 1 tech support agent in India reading verbatim off a script in an internal wiki. Granted, I can also call or email them, but I've never once in over six years of service, had a need to do that. Another thing is, you can cancel and reactivate your service on the go. Going on vacation for a few weeks? Disable your service before you go, turn it on when you get back home, save money, and they don't care. You can shut it off every night before bed and turn it back on when you get home. They allow you to do this. You'll only pay for the service you are actively being provided. They created a business model that is so polar opposite of what other ISPs are, to push other ISPs to fix their craptastic infrastructure or get left in the dust by competition. I personally will always choose a fiber connection over cable because I don't know of a single Cable ISP that people don't regard as "a horrible company with equally horrible service and customer service".