3 ms·

What other verticals does it have to seek out next, if growth is demanded by shareholders?

• jaywalk 4y ago
  There's all kinds of consumer-oriented things they can expand into, like they're currently doing with sports on ATV+. I don't see how competing with AWS could ever work out for them, absent some anti-competitive stuff like allowing additional functionality for apps that use AppleCloud for their backend.
• acdha 4y ago
  Apple shareholders aren’t demanding growth - they’re doing fine and given Apple’s history it’d make more sense to expand their consumer footprint, especially internationally, since that’s an area where Apple has considerable strength. Cloud computing is also a hard field to move into: you need a significant amount of capital up front but customers will be slow to migrate. Google is struggling, I’m not sure what pitch Apple would come up with which is obviously better.