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It’s a shame this never caught on. I still think it’s a preferable way to communicate with your customers. Instead all the corporations doubled down on treatin
by bilsbie 4y ago
It’s a shame this never caught on. I still think it’s a preferable way to communicate with your customers.
Instead all the corporations doubled down on treating us like idiots.
Maybe someday.
- eigenrick 4y agoWhen JC Penney decided to lower prices across the board and eliminate doorbuster sales, coupons and other manipulative tactics, their revenue dropped to the point that their CEO was fired. Let's not forget about A&W and their famous 1/3 pounder debacle. Unfortunately, treating customers like intelligent human beings is currently not a scalable business tactic. > Maybe someday I think we'll always get what we deserve. Some day that'll be better.
- mistrial9 4y agoyes but .. no. This point of view does not address market segments, market demographics, expected and taken profit margin.. tellingly, even fails to distinguish between commodity markets, regulated markets and others.. This oversimplification becomes dangerous oversimplification when it stultifies intelligent conversation among peers. Never say "never"
- ddingus 4y agoI read this book. Loved it. Have applied many of the principles in it over the years and saw great results. Smaller companies are a place where the ideas in that book can be put to significant advantage.