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Indeed, we're aware of Bettercloud and others. But that's the point, they're focusing on the enterprise market. When we worked in our startups before we couldn

Indeed, we're aware of Bettercloud and others. But that's the point, they're focusing on the enterprise market. When we worked in our startups before we couldn't use solutions like Bettercloud as they were just not affordable (especially when you need to upgrade all your tools to the highest plan) or didn't even talk to us when we don't bring them 100k per year. We want to help startups and scaleups, basically focusing on the SMB market. These customers don't have good solutions as of now.

CPLX 4y ago
It’s definitely a market that will have some interest. I have a company with 20 people that’s doubling year over year and could use something exactly like this. You’ll have to convince me to trust you and that the product actually does what you say it does and that you’ll be around in a year. But the thesis is sound I think.
- mathiasn 4y ago
  Yes, I mean in the end the startups from today are the enterprises of tomorrow. And we can learn and build while growing with them. I see your point about trust. That definitely takes time to build up. Companies like Zeplin already work with us. It would be amazing getting the opportunity to convince you too!
  - debarshri 4y ago
    That's true, but lot of startups actually die before they become enterprises. That implies your churn might be high. You might be in a situation where you allocated support resources for an org that runs out of money. Also, I think the pricing is very low. For $2.5 per user, for an org of 100 users, ACV is $3000, that implies for a 1M ARR, you need around ~340 SMBs, which I think is possible but it is on the higher side and it is lot of effort. You are pricing implies Bottoms up, But for adoption you need the whole org's buys in which I think does align at scale. Just to put things to perspective, smaller orgs (20-50) pays $5000-$6000 to drata, vanta and others for SOC2/Compliance. Again from customer point view it is cheap and great but economics may not workout. Just food for thought. I wish you success.

CPLX 4y ago

It’s definitely a market that will have some interest. I have a company with 20 people that’s doubling year over year and could use something exactly like this. You’ll have to convince me to trust you and that the product actually does what you say it does and that you’ll be around in a year. But the thesis is sound I think.

mathiasn 4y ago
Yes, I mean in the end the startups from today are the enterprises of tomorrow. And we can learn and build while growing with them. I see your point about trust. That definitely takes time to build up. Companies like Zeplin already work with us. It would be amazing getting the opportunity to convince you too!
- debarshri 4y ago
  That's true, but lot of startups actually die before they become enterprises. That implies your churn might be high. You might be in a situation where you allocated support resources for an org that runs out of money. Also, I think the pricing is very low. For $2.5 per user, for an org of 100 users, ACV is $3000, that implies for a 1M ARR, you need around ~340 SMBs, which I think is possible but it is on the higher side and it is lot of effort. You are pricing implies Bottoms up, But for adoption you need the whole org's buys in which I think does align at scale. Just to put things to perspective, smaller orgs (20-50) pays $5000-$6000 to drata, vanta and others for SOC2/Compliance. Again from customer point view it is cheap and great but economics may not workout. Just food for thought. I wish you success.