3 ms·

Even if it was perfectly authentic it'd still be cringe. If someone on your company dies, that you knew personally, and you're making a statement about it, ok,

Even if it was perfectly authentic it'd still be cringe. If someone on your company dies, that you knew personally, and you're making a statement about it, ok, maybe. Otherwise, get a grip. For me it's a fail on all fronts, lacking in authenticity, shallow attempt to gain empathy, marketing trick and sadly melodramatic, over sentimental. Go out there, explain what the problem is, assume some degree of responsibility without saying things like 'it's all my fault', do not be overly familiar (i.e. 'we are all family!'), but don't be a jerk and get on with it.

datavirtue 4y ago
Sadly melodramatic. If anyone needs sacked, it's half the executives in the US. I witnessed one sobbing publicly on stage at GE about his diversity program--while parading his hand-picked brown people around on stage. It has gotten out of hand.
- jollybean 4y ago
  Oh I would not have been able to contain myself, I would have been laughing out loud. That said, there's this weird wave of 'empathy realization' happening among the traditional white boomer business class with the diversity thing. It's as though they haven't thought about the issue before, and they're all having these personal 'moments' making these 'realizations' for the first time. It's a bit like when you visit a country for the first time, you're overwhelmed by all of the details until the familiarity and 'reality' of it wipes away the romanicization. I think a lot of those tears of empathy are actually 'real tears'. While might in a way be more authentic, it almost doubles the cringe factor because WTF kind of person is so 'moved' because they have a 'diversity program'. It's like those Hollywood movies where the white family adopts the black kid who 'does well' etc.. We need much, much more reasonable cynicism and satire in pop culture. SNL for example doesn't do it so much except for politics. I think too many studios are afraid of what big advertisers might think.

datavirtue 4y ago

Sadly melodramatic. If anyone needs sacked, it's half the executives in the US. I witnessed one sobbing publicly on stage at GE about his diversity program--while parading his hand-picked brown people around on stage. It has gotten out of hand.

jollybean 4y ago
Oh I would not have been able to contain myself, I would have been laughing out loud. That said, there's this weird wave of 'empathy realization' happening among the traditional white boomer business class with the diversity thing. It's as though they haven't thought about the issue before, and they're all having these personal 'moments' making these 'realizations' for the first time. It's a bit like when you visit a country for the first time, you're overwhelmed by all of the details until the familiarity and 'reality' of it wipes away the romanicization. I think a lot of those tears of empathy are actually 'real tears'. While might in a way be more authentic, it almost doubles the cringe factor because WTF kind of person is so 'moved' because they have a 'diversity program'. It's like those Hollywood movies where the white family adopts the black kid who 'does well' etc.. We need much, much more reasonable cynicism and satire in pop culture. SNL for example doesn't do it so much except for politics. I think too many studios are afraid of what big advertisers might think.