Great comment, I'd like to add: Industrial-scale data guzzling is exactly like every vicious playground rumour (or vindictive people you may still be unlucky t

Great comment, I'd like to add: Industrial-scale data guzzling is exactly like every vicious playground rumour (or vindictive people you may still be unlucky to know). Think back to school and remember how the bullies never forgot. How names and reputations were made instantly and never really shrugged. They used that information (demeaning anecdotes) to their benefit in every way they could. You had absolutely no control over the spread of rumours about you. Imagine that, but on a much grander scale. I wish more people saw that it is the same kind of predation, probably perpetuated by the same types who have no conscience but are now adults. Because the information is only valuable when tied to you, misuse of it is always against your interest. The use and handling of "personal data" is never neutral, even if "anonymised".