fwiw, I realize it's just an example, but Rovio (Angry Birds) has been surprisingly good about building the brand and so forth. They also have a ton of license

fwiw, I realize it's just an example, but Rovio (Angry Birds) has been surprisingly good about building the brand and so forth. They also have a ton of licensed products (stuffed animals, etc...), and there will be an Angry Birds movie from what I understand.