Costs 5x more to deliver, few people would be able to consume it and 95% of consumers wouldn't notice the difference. You might be in the 5%, but most people yo

Costs 5x more to deliver, few people would be able to consume it and 95% of consumers wouldn't notice the difference. You might be in the 5%, but most people you know aren't, or at least don't care enough. Multiple studies by companies whose business it is to care, have shown that consumer engagement in viewing caps out at 1080p60+HDR, beyond that most people don't care. Sure, marketing creates hype and demand around bigger numbers, but when people are actually watching, they don't actually get more involved in the content above 1080p+HDR.