I'm not so surprised by this. In my country, the conventional smart-box TV & partial on-demand solution (owned by Fox, ad supported, having evolved from legacy

I'm not so surprised by this. In my country, the conventional smart-box TV & partial on-demand solution (owned by Fox, ad supported, having evolved from legacy premium TV) starts at $90/mo. As on demand streaming companies build out libraries to rival such services, I'm not surprised they'll be eyeballing similar pricing schemes. What saddens me is that our premium TV service was initially offered as ad-free for this price, and they crept in after not that long.