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Netflix is overpriced relative to other streamers and they are going to have a problem with customer churn induced by streaming fatigue and price pressure with
by vivegi 4y ago
Netflix is overpriced relative to other streamers and they are going to have a problem with customer churn induced by streaming fatigue and price pressure with the streaming marketplace getting very crowded.
COVID theatrical closures made it look like they were fundamentally doing very well. If that factor is removed, the current strategic headwinds facing them would have been apparent much earlier.
Netflix could try pay-per-view instead of or in addition to the ads model. TVOD is a very small segment of total entertainment industry's streaming revenues and obscured largely by the success of SVOD driven by Netflix's trailblazing past and AVOD/FAST adoption by competition.
It may become the Blockbuster rental of the 21st century for the long-tail of videos, the business model they disrupted with their arrival.
Amazon Prime Videos is doing some of that (and so is YT and others).
But there is room for Netflix to innovate here to capture even the blockbusters (i.e., the fat part before the long tail).
(Theatrical | Direct to stream) -> NFLX Pay-per-view TVOD catalog -> NFLX SVOD catalog + NFLX AVOD catalog.
They could potentially sign up deals with theatres (and include technology) for special screenings reserved for the NFLX pay-per-view customers to watch the film on the large screen.
Some cannibalization of SVOD revenues will happen. But it would also force their competitors to play by the new rules instead of NFLX being totally reactive as they are finding themselves now.