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Coming up next: Hyper-local ad targeting that knows to-the-block your position. Current IP-address based targeting is not very accurate, but knowing where you a
by orijing 15y ago
Coming up next: Hyper-local ad targeting that knows to-the-block your position. Current IP-address based targeting is not very accurate, but knowing where you are exactly by your router opens up another frontier of monetization potential.
- cheald 15y agoWhich...may not be a bad thing. If I'm gonna see ads, I'd rather see ads that are relevant to me. If I'm gonna sell ads, I'd rather sell them to people who are most likely to find them useful/actionable.