Thanks for the question. From where I'm standing this is a great emai and a opportunity for brands to convey their message more effectively and to make users ex

Thanks for the question. From where I'm standing this is a great emai and a opportunity for brands to convey their message more effectively and to make users experience more enjoyable. From where this community is standing, this is a big opportunity to work on fun projects. Email development is specific a little bit, but it's greatly enjoyable for many. Whether it's worth the risks, hmm, maybe, maybe not, I've seen a few great arguments in this thread. Actually, from this thread, I feel this type of email I mentioned MIGHT be acceptable in a sense. The ones where you can do a functional thing from email, like accept a calendar event are a different story. But we're a long way from having amp as a standard practice.