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This, this, this. You can’t disrespect your core, dedicated audience. Apple slapped every serious, dedicated, industry director and editor in the face who use
by lostgame 4y ago
This, this, this.
You can’t disrespect your core, dedicated audience.
Apple slapped every serious, dedicated, industry director and editor in the face who used Final Cut with the release of FCPX.
The incompatibility of plugins was one thing. That we couldn’t - for the first time ever - open project files from a previous version into the new version, made it further useless for folks who would be looking to ‘upgrade’. Then there was the staggering lack of basic features.
One had to wonder what the hell Apple was thinking. There are easier ways to shoot oneself in the foot.
- kjellsbells 4y agoReminds me of the Quark disaster in the early 00s. Went from 95% market share to having their lunch eaten by Adobe InDesign.
- contingencies 4y agoThey wrote the paper on destroying the market in paper design. Turtles all the way down, baby.
- greenknight 4y ago> That we couldn’t - for the first time ever - open project files from a previous version into the new version They put the time and effort at the time to allow importing of iMovie Projects though... Just that was a massive slap in the face of all professionals.