The psychologist Robert Cialdini has written at least a couple of good books on the topic of persuasion that are worth checking out. (Influence and Pre-suasion)

The psychologist Robert Cialdini has written at least a couple of good books on the topic of persuasion that are worth checking out. (Influence and Pre-suasion) The comic writer Scott Adams has done some business books and many very approachable podcasts on the topic as well, and might be worth looking into.