Honestly I am starting to hear it more and more from nontechnical folks. People are starting to realize that tech companies are profiting off their "private" da

Honestly I am starting to hear it more and more from nontechnical folks. People are starting to realize that tech companies are profiting off their "private" data (just see the mainstream responses to Amazon acquiring Roomba). I now hear a lot of people saying they don't want Google/Amazon/etc to have all their data, but these folks are not sure how to avoid it.