It's coming from Youtube, here's his SocialBlade stats: https://socialblade.com/youtube/c/@projectfarm https://socialblade.com/youtube/c/@projectfarm And I ex

It's coming from Youtube, here's his SocialBlade stats: https://socialblade.com/youtube/c/@projectfarm https://socialblade.com/youtube/c/@projectfarm And I expect that he's near the top of those numbers, because his viewers are probably buying expensive tools based on his recommendations rather than an equivalent number of views watching a cartoon for kids or cute animals or something else difficult to market. At close to a million views on many of his videos, and something like $0.01 per ad view, he's likely making on the order of $10k per video. Buying and destructively testing some shop vacs, hose clamps, or whatever is just part of that budget.