I only skimmed the article so maybe I missed I but at a glance it seemed the completely miss the biggest issue. People will intentionally mislabel things. If ch

I only skimmed the article so maybe I missed I but at a glance it seemed the completely miss the biggest issue. People will intentionally mislabel things. If chocolate is trending people will add "chocolate" to there tags for bitcoin. You can see this all over the net. One example is the tags on SoundCloud. Another issue is agreeing on categories. say women vs men or male vs female. for the purpose of id the fluidity makes sense but less so for search. to put it another way, if I search for brunettes i'd better not see any blondes. If I search for dogs I'd better not see any cats. And what to do about ambiguous stuff. What's a sandwich? A hamburger? a hotdog? a gyro? a taco?