4 ms·

hey HN, supabase ceo here. interesting article, and interesting reading the comments this article is more in-depth than any analysis we’ve ever done internally

hey HN, supabase ceo here. interesting article, and interesting reading the comments this article is more in-depth than any analysis we’ve ever done internally - perhaps we should add it to the company handbook. in case you want to know how we think about content/marketing internally: - Twitter content has a half-life of about 2 hours and generally people there have a short attention span. we tailor the content for those conditions and pragmatically it seems to work (at least for the twitter algorithm, if not for some people) - Conversely for “HN content” we aim to go in-depth and we don’t shy away from technical content. - If we think the topic is somewhere in-between these two, we will write it more for a “reddit audience” - blog posts that are technical in nature, but nothing too in-depth.

kuba_dmp 4y ago
Sound like adjusting/packaging message to the platform/audience. Exactly what good marketing is about. Keep up the good work, and thanks for the nice words!
- deleted 4y ago
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awalias 4y ago
https://twitter.com/supabase/status/1557437785815990272?s=21&t=W78lFvP2dqFSl-Jv4FjTIw https://twitter.com/supabase/status/1557437785815990272?s=21...
krashidov 4y ago
It looks like y’all are doing a great job! How did you hire to make content this good? Is it just a bunch of devs in a slack channel making memes? How do you make sure you’re not scaring off the serious enterprise buyers by having a meme twitter? Have you been able to measure any real growth as a result of the success of this twitter account ?
- kiwicopple 4y ago
  > content this good The memes are mostly Ant (my cofounder). we also have a #memes channel in slack which is surprisingly active (and a bit geekier than the twitter ones). For the blog content, everyone at Supabase is expected to write about what they build and we all pitch in on editing. > make sure you’re not scaring off the serious enterprise buyers We probably are scaring them off, but they sound like hard work anyway > measure any real growth as a result of the success of this twitter account We don't have anything sophisticated enough to attribute the growth to any particular channel - it's not really something we spend time on. We see most of our growth during our product launches (Launch Weeks primarily).
  - krashidov 4y ago
    Some excellent ideas here especially with the blogging and editing bit. > We see most of our growth during our product launches (Launch Weeks primarily). Can you elaborate on that? Or do you have an example? Is it just a big zoom call?
    - awalias 4y ago
      we wrote a bit about our launch week strategy here: https://supabase.com/blog/supabase-how-we-launch https://supabase.com/blog/supabase-how-we-launch We've tweaked it a bit since this post however based on the learnings from last time, we're actually running one next week - it will have more pre-recorded video content

kuba_dmp 4y ago

Sound like adjusting/packaging message to the platform/audience. Exactly what good marketing is about. Keep up the good work, and thanks for the nice words!

deleted 4y ago
[deleted]

awalias 4y ago

https://twitter.com/supabase/status/1557437785815990272?s=21&t=W78lFvP2dqFSl-Jv4FjTIw https://twitter.com/supabase/status/1557437785815990272?s=21...

krashidov 4y ago

It looks like y’all are doing a great job! How did you hire to make content this good? Is it just a bunch of devs in a slack channel making memes? How do you make sure you’re not scaring off the serious enterprise buyers by having a meme twitter? Have you been able to measure any real growth as a result of the success of this twitter account ?

kiwicopple 4y ago
> content this good The memes are mostly Ant (my cofounder). we also have a #memes channel in slack which is surprisingly active (and a bit geekier than the twitter ones). For the blog content, everyone at Supabase is expected to write about what they build and we all pitch in on editing. > make sure you’re not scaring off the serious enterprise buyers We probably are scaring them off, but they sound like hard work anyway > measure any real growth as a result of the success of this twitter account We don't have anything sophisticated enough to attribute the growth to any particular channel - it's not really something we spend time on. We see most of our growth during our product launches (Launch Weeks primarily).
- krashidov 4y ago
  Some excellent ideas here especially with the blogging and editing bit. > We see most of our growth during our product launches (Launch Weeks primarily). Can you elaborate on that? Or do you have an example? Is it just a big zoom call?
  - awalias 4y ago
    we wrote a bit about our launch week strategy here: https://supabase.com/blog/supabase-how-we-launch https://supabase.com/blog/supabase-how-we-launch We've tweaked it a bit since this post however based on the learnings from last time, we're actually running one next week - it will have more pre-recorded video content