This is very similar to old-school journalism advice: The most important thing goes first. If your reader doesn't care about it, they will move on anyways. It

This is very similar to old-school journalism advice: The most important thing goes first. If your reader doesn't care about it, they will move on anyways. It is also a pyramid because the editor is likely going to have to cut it to fit in an allocated space, and as the writer you didn't know where that was going to happen. Now that I think about, without the physical space restrictions 'modern' internet journalism doesn't have the same concision and I wish it did.